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Why Do My Catering Sales Suck?

Are you ever honest with yourself; brutally honest?If your catering sales look like a flat liner in the emergency room, you must have asked yourself this question at some point, “Why do my catering...

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You Only Have To Be A Little Better Than The Next Guy

I remember reading an article about how the youth of today are nothing like their parent’s generation. Their work ethic has slipped and if future generations follow step, then we are not far from the...

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Now's The Time To Book Graduation Parties

I know. I know. Graduation parties happen primarily in May. You’re probably wondering what the heck I’m doing telling you to start booking graduation parties in September.Well tonight my daughter...

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Lagniappe: The Art of Something Extra

Lagniappe isn’t a new word to those of you from Louisiana; it’s a way of life. It is a small gift given at the time of purchase like the hot glazed donut Krispy Kreme hands out while you’re in...

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The ABC's of Catering Delivery

You are only as strong as your weakest link. For many operators that link is catering delivery. How to handle catering deliveries ranks as one of the top questions posed. Let me start out by saying I...

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Generate More Catering Leads With Your Website

Imagine a proverbial case of free lemons. Most restaurant operators I talk to see a card board box full of sour problems. At minimum they complain, because they have an extra cardboard box to break...

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The $7,000 Catering Phone Call

A significant portion of my week is spent with prospective clients. I spend an hour reviewing their website, catering menu, marketing plan and materials. During a Go To Meeting, I also share all of the...

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The Art of Losing

Sir Winston Churchill has a quote you should post on your wall: “Success is not final, failure is not fatal: it is the courage to continue that counts.”I think most successful people share a common...

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The Trump Factor: How To Book More Catering

Though I don’t love everything about the man, I do admire the fact Donald Trump has actually had to make a payroll. He knows how to get up each and every morning and hunt and kill and bring it back to...

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Cyber Monday Restaurant Marketing

Though I normally write about how to increase catering sales, I started out showing restaurant owners how to build dining room sales in the mid 90’s.While on a consulting trip to Indiana to work with a...

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Using Direct Mail To Book More Catering

Though many consider direct mail dead, I think you’d be hasty to send a condolence card.Dollar for dollar direct mail, done properly, is one of the best ways to book more catering business. In fact,...

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Catering Sales Strategy from One of The Shark’s Companies

Shark Tank is one of the most popular television shows today for entrepreneurs and their families. Since day one, I have been a big fan.Like major league sports, everyone has their favorite shark. I...

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Observations For A Killer 2016

Napoleon Hill, author of the business classic, “Think And Grow Rich”, introduced me to the concept of the mastermind. By surrounding yourself with sharp, ambitious people and helping each other, you...

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Where Are They Now?

Sunday night I went around the corner to Edley’s, a popular Nashville barbecue restaurant to get take-out dinner for some friends. We are planning a Costa Rican vacation the week after Caterpalooza.As...

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Confessions of A Self-Poclaimed Lazy Loser

Hello. My name is Michael Attias, and I am a self-proclaimed lazy loser and damn proud of it. Feel free to call me “L Squared”.Throughout my entire life I have worn the “Lazy Loser” badge with pride....

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The Best $975 Delivery Mistake I Ever Made

 “Where in the world is my catering order?”…words you never want to hear from a catering client.In the spring of 1993, less than six months after I opened Corky’s, I received a call from a...

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Competition Proof Catering Sales

Yesterday one of my good friends Rhonda asked me about my competition.I know my answer came off as arrogant, “I don’t have any competition!”In the broad sense I do. There are many places you can go to...

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Doubling Perceived Catering Value For Only A Buck

Gene is in his 90’s, barely has a high school degree, yet is wiser than 99% of us. Gene learned through the school of hard knocks and by picking the brains of the successful.His first business venture...

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How Surfing Can Boost Your Catering Business

The yearning for travel and an unrestricted lifestyle has always been encoded in my DNA. Maybe it is the fact my parents emigrated to America when I was just two.Twice in college I backpacked my way...

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Killing Your Catering Competition With The Uber Factor

I think it was two to three years ago a forward thinking, techie friend of mine starting talking up Uber. He parked his expensive Jaguar and started using Uber to take him to work and out and about.At...

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